COSTELLO MERCHANDISE
MERCH + SWAG DESIGN
Branded merchandise plays an important role in building recognition, fostering school spirit, and creating lasting connections with students, alumni, faculty, and industry partners. I design promotional products that extend the Costello College of Business and George Mason University brands across a variety of physical items, ensuring each piece is visually engaging, production-ready, and aligned with established brand standards.
BRAND APPLICATION
Each promotional item presents unique design and production considerations. From apparel and drinkware to event giveaways and specialty items, I adapt brand elements to different materials, sizes, and printing methods while maintaining consistency, readability, and visual impact.
PRODUCTION + COLLABORATION
Working closely with vendors and internal stakeholders, I prepare production-ready artwork that meets product specifications and print requirements. Careful attention to detail helps ensure every item accurately represents the Costello College of Business brand from concept through final production.
PRODUCTS DESIGNED
T-Shirts
Drawstring Bags
Mugs
Pennants
Stress Balls
Pens
Stickers
Lanyards
Notebooks/Journals
Tablecloths
Name Badges
PURPOSE DRIVEN DESIGN
Every promo item is designed with a specific audience and purpose in mind. Whether it's celebrating student achievements, promoting an event, welcoming new students, or strengthening alumni engagement, each piece supports a broader marketing and branding objective.
BUILDING BRAND RECOGNITION
Promotional merch extends the Costello brand beyond traditional marketing channels, creating memorable items that increase visibility and create lasting connections with students, alumni, faculty, and corporate partners.
