COSTELLO COLLEGE OF BUSINESS EVENTS
EVENT BRANDING + EXPERIENTIAL MARKETING
Supporting events at Costello College of Business means creating cohesive marketing campaigns that span both digital and physical experiences. From promotional materials and environmental graphics to signage, presentation decks, social media, and web assets, I develop integrated visual systems that work together to deliver a polished, engaging, and consistent event experience.
CHALLEnGE
Costello College of Business hosts a wide variety of annual and special events, each with unique audiences, objectives, and branding needs. From student competitions and networking events to executive speakers and college celebrations, every event requires engaging marketing materials while maintaining a consistent visual identity aligned with the college and university brand.
SOLUTION
Develop cohesive, multi-platform marketing campaigns that support events from promotion through execution. This includes creating print and digital assets, presentation materials, environmental graphics, event signage, and web visuals that work together to provide a polished, recognizable experience while helping increase awareness, attendance, and engagement.
BRAND CONSISTENCY
Every event is designed within established university brand standards to ensure a cohesive visual identity across all marketing touchpoints. By balancing creativity with consistency, I help reinforce the Costello College of Business brand while creating materials that feel unique to each event.
INTEGRATED CAMPAIGN DESIGN
Rather than creating standalone pieces, I develop coordinated visual systems that work together across print, digital, web, presentations, and environmental graphics. Each asset is designed to support the attendee journey while maintaining a seamless experience from promotion through the event itself.
DELIVERABLES
Posters
Flyers
Foam Boards
Pop-Up Banners
Wall Graphics
Presentation Decks
Social Media Graphics
Registration Page Branding
Digital Displays
Wayfinding Signage
CREATIVE
Event Branding
Campaign Design
Environmental Graphics
Signage Design
Presentation Design
Marketing Collateral
Print Production
Digital Design
MARKETING
Visual Storytelling
Brand Consistency
Audience Engagement
Cross-Platform Campaigns
EVENTS SUPPORTED
Patriot Pitch Competition
Annual Business Celebration
WelcomeFest
Costello Conversations
Marketing Research Symposium
Navigating AI
Donald G. Costello College of Business Naming Ceremony
Camp Costello
and many more...