CALAVERAS COUNTY ASSOCIATION OF REALTORS
LOGO design
The Calaveras County Association of Realtors is the self-proclaimed “Trusted source for real estate information, education, and services”. Tasked to design a new logo for the CCAR, I was proud to take part in a project from the area that I consider home.
COLORS
CCAR requested the classic blue that is used for most marketing, but wanted a color that would represent the county. Calaveras County is historically California Gold Country, which is why the gold variation was developed.
EMBRACING HOME
The client desired a mark that would represent the county and the idea of a home. Calaveras County is known for its pine trees and beautiful homes. The mark showcases these things in a simple, yet effective design.
GRID
This mark was developed using a grid to keep the structures symmetrical and consistent. Using a simple grid gave the mark a rational and more organized look, while creating a crisp and clean visual rhythm.