KRAVE
BRAND DEVELOPMENT
KRAVE is another branding project that focuses on building an entirely new visual identity. The concept for KRAVE was to develop a new hot spot on the downtown strip of K Street in Sacramento. KRAVE caters to those seeking affordable, yet incredibly satisfying, cravings foods for wild nights out on the town.
LOGOMARK
The logomark for Krave was inspired by a variety of cravings foods (think munchies) that this restaurant will serve. By abstracting the letter forms I produced a solution that clearly communicates the concept.
EXPLORATORY MARK
Having exploratory logo options for the mark is important to see in what direction the identity can move. From this concept, I was able to explore an additional cool palette on top of the warm, savory colors from the final logomark.
STATIONARY
The business system uses drips, sprinkles, and other design elements that make the brand instantly recognizable.
PATTERN
Patterns are an effective way to showcase the brand in a fun way that clearly communicates the visual identity, while also being undercoded in its design style.
INTERIOR
The packaging for the interior of the fry box is a golden color that uses the rectangular fry shape on the interior of the box.
FOLD LINES
Fold lines on the burger box provide ease of cutting and folding in the production of the packaging.
ELEMENTS
The packaging design uses design elements and shapes from the foods that the package will hold.
